← cd ../case-studies
woocommerceFashion & ApparelSpeed Optimization5 days
Luxury fashion retailer: 8.2s to 1.6s load time
A luxury fashion retailer with 4,000+ SKUs was haemorrhaging mobile conversions. Their WooCommerce store took 8.2 seconds to load on mobile, well past the point where most shoppers bounce.
$diff --stat before after
Load time (mobile)
8.2s
1.6s
Lighthouse Performance
18
94
LCP
6.8s
1.3s
CLS
0.42
0.01
Page weight
11.2 MB
1.8 MB
Mobile bounce rate
71%
38%
// the challenge
What was broken
The store ran a bloated theme with 42 enqueued scripts, unoptimised product images averaging 2.4 MB each, no CDN, and a shared hosting plan that buckled under traffic spikes during seasonal campaigns. Mobile Lighthouse score was 18.
// our approach
What we did
- [01]Full server audit: migrated to optimised WooCommerce hosting with object caching and Redis
- [02]Image pipeline overhaul: automated WebP/AVIF conversion, lazy loading, and responsive srcsets for 4,000+ product images
- [03]Theme surgery: stripped 28 unused scripts, deferred non-critical JS, and inlined critical CSS
- [04]Database cleanup: removed 180k expired transients, optimised autoloaded options, and added persistent object cache
- [05]Implemented edge caching with cache-busting rules for logged-in customers and cart state
testimonial.md
"
We'd tried three different agencies before. They all said 'install a caching plugin.' CodeMyPain actually dug into the database, the server config, the theme code, and delivered results we could measure in revenue, not just Lighthouse scores.
Marketing Director · Fashion & Apparel
~/start-project
// woocommerce project?
Same results. Your store.
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