← cd ../case-studies
shopifyHealth & SupplementsStore Development6 weeks
Supplements brand: Shopify rebuild lifts conversion 34%
A fast-growing supplements brand had outgrown their off-the-shelf Shopify theme. Custom requirements were hacked in with apps stacked on apps. 19 installed, 11 conflicting. Checkout conversion was stuck at 1.8%.
$diff --stat before after
Checkout conversion
1.8%
2.4%
Mobile load time
4.7s
1.9s
Lighthouse Performance
34
91
Support tickets (weekly)
30+
4
Shopify apps
19
5
Monthly subscription churn
12%
7%
// the challenge
What was broken
The store was running 19 Shopify apps, many with overlapping functionality and conflicting scripts. Page speed had degraded to 4.7s on mobile. The subscription flow was broken on iOS Safari. Customer support was fielding 30+ tickets a week about checkout issues.
// our approach
What we did
- [01]Audit and consolidation: mapped all 19 apps, identified redundancies, and replaced 14 of them with custom Liquid/JS implementations
- [02]Custom Shopify 2.0 theme built from scratch with section-everywhere architecture
- [03]Subscription flow rebuilt using Shopify native subscriptions API, eliminating the buggy third-party app
- [04]Custom mega-menu with product previews, built as a theme app extension
- [05]Mobile-first checkout optimisation: streamlined to 2-step with express payments prominent
testimonial.md
"
The old site was held together with duct tape. CodeMyPain stripped it back, rebuilt it properly, and our numbers improved across the board. The subscription fix alone paid for the entire project in the first month.
Founder · Health & Supplements
~/start-project
// shopify project?
Same results. Your store.
Quote within 24 hours. If we can't improve your numbers, we'll tell you upfront.